Bandeau Bras
For many families, back-to-school season is about more than backpacks, schedules, and school supplies.
For parents of tweens and teens, it can also bring a more personal set of questions: What still fits? What feels comfortable enough for a full school day? What will work under uniforms, white tees, PE clothes, or volleyball gear? And how can parents help their daughters feel confident during a stage when bodies, routines, and social pressures are changing quickly?
Recent back-to-school and youth wellbeing data point to the same reality that many families already feel at home. Parents are shopping more carefully, focusing on essentials, and balancing rising costs with the desire to help their children feel prepared. At the same time, teen wellbeing, body confidence, and the emotional transition into a new school year remain top of mind for many parents, especially moms of girls.
That is where Bleuet, the girl-first brand creating soft, tag-free, itch-free bras and underwear for tweens and teens, is focusing its 2026 Back-to-School season. They want to help families solve the small but meaningful comfort problems that can shape a girl’s entire school day.
Lotus Bra
The season also marks the launch of Bleuet’s new Lotus Sports Bra, the brand’s first sleek sports bra with a built-in, lightly padded layer. It was created to move with the body while offering the comfort and coverage many girls want as they grow. It is soft enough for all-day wear, yet supportive enough for running, jumping, flipping, stretching, game day, and high-impact activities.
Unlike traditional sports bras with removable pads that can shift, twist, or bunch in the wash, Lotus features a built-in spacer mesh layer that provides light, breathable coverage without the bulk of regular padding. The airy mesh construction helps support breathability, temperature control, and quick moisture evaporation, while the buttery soft, sweat-wicking performance fabric helps girls stay cool, dry, and focused. A wide, supportive underband, adjustable straps, and J-hook racerback option give girls a secure fit that can keep up with busy school days and active routines without digging or discomfort.
“Back-to-school is such an important moment because it brings so many transitions together at once. Moms are trying to make sure their daughters have what they need, while girls are stepping into new grades, new routines, and sometimes new stages of growth. From a bra that starts to bother her halfway through class to underwear that feels distracting under school clothes, the right basics can make a real difference,” said Liz Rietz, co-founder and CEO of Bleuet. “We design soft, comfortable, age-appropriate essentials that meet girls where they are, whether that’s a first bra, everyday school underwear, organic and sustainable styles, sensory-friendly options, or sports-ready support so girls have one less thing to worry about during the school day.”
Back to School Tween Bundle
The 2026 Back-to-School assortment also highlights Bleuet’s organic and sustainable collection, including the Chloe V-Neck, Chloe Bandeau, Bleum Organic Bra, Aster Bras, and more. Families can also shop Bleuet’s underwear collection and bundles, including the tween and teen Back-to-School Bundles and underwear multipacks. For those who don’t know where to start, Bleuet offers a First Bra Starter Kit.
Bleuet’s Back-to-School sale begins July 24 and runs through August 16. Shoppers can receive 20% off sitewide, with up to 30% off select bundles and sets. VIP early access will run from July 17 through July 23.
For more information, visit bleuetgirl.com.
##
About Bleuet
Bleuet is a girl-first brand making super-soft, comfortable bras and underwear for tween and teen girls. Created by founder Liz Rietz for her own sensory-sensitive daughter who found most bras itchy and uncomfortable, Bleuet designs age-appropriate under apparel that supports girls through first bras, changing bodies, school days, sports, and everyday life. The brand offers bralettes, sports bras, underwear, and organic cotton styles made with soft natural fibers, tag-free construction, and comfort-first details for girls with sensitive skin, sensory sensitivities, or simply a need for basics that feel good all day.
